Outback Optics is an Australian-owned family company, dedicated to designing and sourcing the best value-for-money hunting optics for you, the Aussie shooter. Our roots run deep in the Peel Valley region of New England, New South Wales. Our founder, George Barton, hails from a local farming family with several generations of blood, sweat, and tears in the Peel Valley soil.
George has a lifetime of shooting experience, both in the bush and on the range. After representing Australia in 25 World Cup teams, 10 World Championship teams, 2 Commonwealth Games, and 2 Olympic Games, he retired young to pursue a career in the firearms industry. George spent the next 10 years working with a number of global firearms brands, including two of the major sporting optical companies in the world.
During George’s tenure in the firearms trade, it became clear that adapting optics to the Australian market was complex for manufacturers in Europe and the USA due to intricate supply chains and the volume required for the Aussie market. This made optics better suited to our market costly and many brands out of reach for the average Aussie battler.
ouTBACK OPTICS WAS BORN...
Today, Outback Optics has developed a core following of dealers and shooters who believe in the same core values that we do:
- Supporting rural communities
- Value-for-money products
- Old-fashioned country service
- Robust and reliable optics
Our growing team is dedicated to upholding these core values in all areas of our day-to-day operations.
Extending our brand's legacy rooted in the Peel Valley region is our recently appointed National Sales & Marketing Manager, Jason Dietrich. His family has been in the Peel region for over 100 years, farming and fixing cars. Jason has dedicated the last 15 years of his working life to the firearms trade, starting at Tamworth Firearms and progressing to sales and marketing roles with Australia’s premier distributors and, more recently, a large international manufacturer.
At Outback Optics, we are confident that our growing team's experience and dedication to our core values will see us achieve our mission to be Australia’s number one optics brand.
This is who we are...
Outback Optics provide 100% Australian- owned optics, designed for tough Australian conditions.
